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This website is an ever-evolving space to hold research for projects, examples of assignments and a place to comment and add to the ever changing environment we face in graphic design.

Pepsi
7-Eleven
Frito-Lay


PEPSI

Presentations were prepared for the national Pepsi account as well as package and logo design, tradeshow graphics and ads for all accounts under Pepsi. The directive for this group was to create a "Pepsi-centric" creative to a wide range demographics.

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Major League Baseball. Simple iconographic visual fulfills the client mandate to create a repetition to "Paint the Town Blue" to leverage Pepsi's contract as the "Official Soft Drink of Baseball".


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Pepsi 24oz. The introduction of this new product required a lifestyle photographic campaign to help consumers understand the opportunities to use this new package size.


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Pepsi Sports. POS for markets around the country that support specific sports in their region but couldn’t afford to be team or region specific. Pepsi-sponsored star Jeff Gordon was popular enough to have his own program.