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This website is an ever-evolving space to hold research for projects, examples of assignments and a place to comment and add to the ever changing environment we face in graphic design.

 

Art Institute of Dallas
2013 - current


Adjunct Professor: Graphic Design

Teaching the senior-level classes of Design Studio, a class that provides visual solutions for pro-bono clients and Graphic Design Capstone, a class that leads students to development of big ideas from ideation to presentation.

I'm also teaching a class in the Masters program, Entrepreneurship in Design. This is a blended online and on-site class that focuses on Harvard Case studies to examine successful design ventures. The final project is a business plan and presentation. It is designed to help become their Capstone presentation.



Texas A&M University - UCD
2014

Adjunct Professor: Graphic Design

Taught both sections of the Advanced Electronic Media class with a focus on managing the creative process, workflow and organization, strengthen composition skills and stress correct print production in large InDesign projects. Created materials and found videos for instruction as there was no book assigned for class.



Texas Christian University
2013

Adjunct Professor: Graphic Design

I taught the Typography III class with an emphasis on the ability to use typography in a visually expressive, communicative and decorative and manner.



Art Institute of Houston-North
2010 - 2012

Program Coordinator: Advertising, Graphic and Web Design

This job required a dynamic split between teaching three senior-level classes and the responsibilities of an entry-level academic director for three programs with a population of 140 students between all programs. These include curriculum development, class schedules and interviewing/recruitment of faculty members. Job duties also include student advising, persistence and registration. Quality control of the design program is maintained through consistent management of exit portfolio classes. Student learning outcomes in the design programs are measured through quarterly SACS assessments for our school’s independent accreditation.

Perhaps the biggest challenge for this job was that many of the upper-level classes of the graphic design curriculum were changing as I was promoted to head the department. Much of the material from the previous curriculum was phased out so I was truly creating a new final portfolio look for this new school. I pulled many of these new assignments from my experiences in the field from trade shows to new client pitch proposals. I was proud to have had some of the first graduates at our school with over a dozen Associates and Bachelors graduate from the Graphic Design program at Houston-North.



Moulding Associates, Inc.
2005 – 2009

Assistant Marketing Manager

This position started with defining and communicating MAi’s unique selling propositions to its customers through advertising. Success in that work resulted in approval for a complete rebranding of the company’s advertising, identity, collateral and web experiences. Estimates for literature not only redesign but streamlining the number of catalogs and saved the company 32% in annual printing costs with the consolidation.

The website experience called for a close working relationship with the vendor, creating specific assets and the UX that helped resellers and homeowners learn about our products. In creating the advertising I managed the ad schedules, their placement and their yearly budgets. My responsibilities entailed presenting the new creative and marketing strategies at the yearly management and sales meetings. I reorganized the image and informational database of the marketing department.



TracyLocke
2003 - 2005

Senior Art Director

As a member of the national Frito-Lay group I produced a variety of solutions from marketing, advertising, tradeshow graphics to new package concepts. Worked closely with marketing managers I produced targeted sales brochures and created innovative sales experiences to change the way their sales force communicated with their B2C customers.



AvreaFoster
2000 - 2002

Senior Art Director

Avreafoster’s niche was B2B and responsibilities included preparing pitches for new client Office Depot. I led creative on national accounts with clients that included a complete rebranding and corresponding tradeshow design for Alcatel. Jenkens & Gilchrist (law firm) needed new advertising concepts, a web redesign and collateral materials. Mercer was year-long project to promote their new healthcare options that included dozens of employee-facing elements like ads, brochures, posters, table tents to excite and inform them of all of their new choices.



TracyLocke
1996 - 1999

Senior Art Director

Presentations to Pepsi’s chief marketing managers in New York were prepared for the new Star Wars roll-out as well as new package and logo ideas, tradeshow graphics and ads. I also worked for the Pepsi flavors initiatives (including New Products, Sports, Flavors and the Field Divisions). Work for Harrah’s Casinos, NFL and Pizza Hut were volunteer efforts to help with ideas and creation of the final pitch concepts and presentations.



Nexus, A Design Group
1992 - 1996

Senior Art Director

Development of P.O.P., packaging, direct mail and collateral material for a client base as diverse as American Airlines, Catholic Charities, County Seat, the Jeanstore, The Galleria in Dallas, Southland Corporation (7-Eleven), State Bank & Trust, Tiex, and The Uptown Association.