A variety of logo styles: LetterMark, WordMark, SymbolMark, CombinationMark, Abstract; must be explored and demonstarted this section of your portfolio. If the logo is abstract or it's purpose ambiguous then make sure there is a tagline to explain it.
These projects challenge you to create hierarchy and visualize data while managing a variety of informational details.
This project demonstrates your ability to work with HMTL, CSS and jQuery to create an interactive experience for a product category common to the Dallas Market.
Event posters challenge you to think about the key visual and type hierarchy for communicating the event's date, time and location.
Extending a brand and supporting typosgraphy through several different-sized elements and potentially different surfaces or media.
One of the hardest projects you'll do is the Personal Branding project; or how to advertise yourself. You should spend much time in ideation and exploration as defining your own brand is important before you leave the school.
The magazine project explores typographic hierarchy to a detailed degree along with the parts of the magazine.
These books display an advanced use of the grid and many levels of type hierarchy demonstrating a mastery of the craft of layout.
Ad campaigns demonstrate the ability to extend an idea through variations in headlines, visuals or both in a way that both stands out and yet is recognizable as part of the same group of ideas.
A brand style guide demonstrates deep research into the client, development of new brand standards and a demonstration of those standards applied to various appropriate elements for the client in the guide.
A concept process demostrates a wide variety of pencil sketches and your methodology for solving a creative problem.
A combination of branding and 3-dimensional design to create a series of packages that communicate a product's essence to the consumer.