This class challenged students with an introduction to understanding human perception; translating meaning-making into design while explaining human intuition in design. It gives the designer a way to communicate with their ideas to the customer or audience and defend the choices that have been made for their designs.
For this semester
This class project is to take an existing brand and re-fresh it for a newer audience. Students focused on local businesses that could use an exploration of new ideas. The project starts by deconstructing the brand's background and advances to extensive logo exploration before finishing with a completed brand presentation. Emphasis on demonstrating logo usage as well as applications on appropriate elements and spaces for brand usage.
Weeks of sketches are explored using ‘forced connection’ ideas along with the design principles explored.
Students use the framework I like..., I like..., I wonder..." to give positive, actionable feedback to classmates for their individual assignments
The final logos go through rounds of revisions and again are reviewed by the class in groups on a weekly basis while final presentations are being built.
Design principles were introduced to
This project put the students in teams to work with our project partner, Jonathan Saffian, Product Manager of Innovation at Sam's Club, to explore the steps in the Design Thinking framework from intial research and brainstorming to storyboard prototypes. The students final presentation was to the Sam's Club Innovation Team and our faculty.
In Week 2, students were led on tours of the club by our partner, Jonathan Saffian, for their initial research and question opportunity for the project.
The user journey map is used to break an experience with a product down into discreet stages and tasks. This allows the team to make sure they understand the end-to-end user flow and identify specific pain points and opportunities in context.
These panels illustrate the solution to an identified challenge that solves the User or Consumer problem. They prototype an experience that leads to a happy conclusion.
Students find examples in the real world of the principles and create a presentation that helps them visualize all principles together.