Ward - Design Thinking Class
logo



This website is an ever-evolving space to hold research for projects, examples of assignments and a place to comment and add to the ever-changing environment we face in graphic design.

  • Art Institute
    Dallas

  • Intermediate Layout
  • Intermediate Web
  • Fundamentals of Web
  • User Research
  • Interface Design
  • Information Arch.
  • Type Hierarchy
  • Type Expressive
  • Art Direction
  • Corporate Identity
  • Design Team
  • Advanced Layout
  • Design Capstone
  • UNT

  • Design Principles
  • Design Thinking
  • Team Creativity
  • Project Mgmt Lab
  • SMU

  • Spacee Sp2022
  • Cariloop Fa2021
  • Garland PD Su2021
  • Spacee Sp2021
  • SmoothApps Wi2020
  • SMU UX Portfolio
  • Art Institute
    Houston-North
    & TCU

  • Type III
  • Packaging
  • Art Direction
  • Environmental Design
  • Digital Grids
  • Design Capstone
  • Design Principles - SPDA3350

    Spring 2022

    This class challenged students with an introduction to understanding human perception; translating meaning-making into design while explaining human intuition in design. It gives the designer a way to communicate with their ideas to the customer or audience and defend the choices that have been made for their designs.

    For this semester PDA, BAAS and APDA students were brought together to research local restaurants, companies and brands they wished to reimagine. The class culminated with individual case studies to explore how and why a brand identity could change and improve using the design principles they've studied in the class. Initial competitive category research of juried logos were from Logo Lounge.


    Final Brand Standards Guides

    Dylan Conklin: Love Sushi

    Dylan Conklin: Love Sushi

    Carlos Marquez: Blaze Pizza

    Carlos Marquez: Blaze Pizza

    Jaime Garcia: China Wok

    Jaime Garcia: China Wok

    Iyke Ifeji: Ricky's Hot Chicken

    Iyke Ifeji: Ricky's Hot Chicken

    Darius Barrientes: Sparkling Ice

    Darius Barrientes: Sparkling Ice

    Ethan Ortiz: Pizzeria Testa

    Ethan Ortiz: Pizzeria Testa

    Hannah Abraham: Kung Fu Tea

    Hannah Abraham: Kung Fu Tea

    Class Activities

    Initial Logo Board Research and Exploration

    Initial Logo Board Research and Exploration Mural Board

    Weeks of sketches are explored using ‘forced connection’ ideas along with the design principles explored.

    Group Critique Images

    Group Critique Photos

    Students use the framework I like..., I like..., I wonder..." to give positive, actionable feedback to classmates for their individual assignments

    Final Logo Exploration

    Final Logo Exploration Mural Board

    The final logos go through rounds of revisions and again are reviewed by the class in groups on a weekly basis while final presentations are being built.




    Fall 2021

    Design principles were introduced to PDA Cohort 2 in conjunction with Clinton Purtell, instructor for the SPDA3120 Problem Analysis/Solving class to create a portfolio project case study.
    This project put the students in teams to work with our project partner, Jonathan Saffian, Product Manager of Innovation at Sam's Club, to explore the steps in the Design Thinking framework from intial research and brainstorming to storyboard prototypes. The students final presentation was to the Sam's Club Innovation Team and our faculty.


    Final Sams Club Case Studies

    Cudmore: Sam's Personalized Shopping

    Simonne Cudmore: Personal Shopping

    Brandon Williams: Sam's Connect

    Brandon Williams: Sam's Connect

    Richardson: Sam's Digital Card

    Sophia Richardson: Sam's Digital Card

    Aggarwal: Digital Membership

    Kush Aggarwal: Digital Membership

    The Forum

    Ciara Castro: Personalized Shopping

    The Forum

    Steven Judson: Personalized Shopping

    Class Activities

    Sams Club visit photos

    Sams Club visit photos

    In Week 2, students were led on tours of the club by our partner, Jonathan Saffian, for their initial research and question opportunity for the project.

    Journey Map

    Journey Map

    The user journey map is used to break an experience with a product down into discreet stages and tasks.  This allows the team to make sure they understand the end-to-end user flow and identify specific pain points and opportunities in context.

    Storyboards

    Storyboards

    These panels illustrate the solution to an identified challenge that solves the User or Consumer problem. They prototype an experience that leads to a happy conclusion. 

    Principles in Practice

    Principles in Practice example

    Students find examples in the real world of the principles and create a presentation that helps them visualize all principles together.

    Sketchnotes Mural Boards

    Sketchnotes Mural Boards

    Sketchnotes are a visual and kinesthetic way to retain the principles by interpreting the highlights through hand-drawn interpretations.