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For this class students are challenged with researching the universal themes behind three randomly chosen classic movies. The initial process starts with the generation of dozens of thumbnails for concepts without the computer before re-interpreting these classic movies through expressive type.
The common theme is for students to use thumbnail layouts and research to break through the expected and reach the inspired.
Sketchbooks are an important part of the ideation and exploration process. Students are challenged to find two dozen inspirational images each week as they are working on research, 40 sketches weekly and concepts for their posters.
The first one-week mini-project creates 3-dimensional type for the assigned letterforms of a famous designer's quote. Students them back the following week to be voted on by the class to be added together as a single group project. This assignment was inspired Marion Batille's Book: ABC 3D.
The second one week mini-project creates a word using a minimum of 3 letters. Students sketch out letterforms using a 7x7 grid paper and use a template of 2" circles provided by the instructor. This was originally created by Ellen Lupton and is in her book Graphic Design: The New Basics.