This highly interactive class introduces the Design Thinking framework to multi-disciplinary students such as
Teamwork is emphasized through group projects with individual reviews by teammates and instructor. Both online and in-person activities are incorporated to demonstrate that team inteaction can work well in both environments. Stakeholders are researched and explored, Empathy and Journey Maps facilitated, Personas and Storyboards are created culminating in a final presentation to faculty.
Activities that support the main partner project are reviewed in class to help as students assemble their final portfolio project and presentation for review with the head of the UNT Marketing group, Vincent Fisher.
This is a warm-up activity for people who are new to the team or project. And helps to set expectations, uncover issues right away.
This is the starting point for all future discussions on the project, each student participated.Process / Student Work
Both groups explored the influencers of the primary users, first time college students and those who come back for their degree.
Understanding our competitor schools and the best ideas that could influence our new website.
We begin with the activities that you turned for your group work. These exercises will last over several classes as we drill down to discover the challenges of our users and their needs.
The Journey Map also helps us understand the challenges that our stakeholders face when trying to use our product or service. Solving for this is our starting point for innovation!
The ideas should ALWAYS come from Pain Points as that it what you are trying to solve for.
Personas allow us to get a deeper understanding of the design drivers we might use to help use to create experiences for our Users.