Ward - Design Thinking Class
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This website is an ever-evolving space to hold research for projects, examples of assignments and a place to comment and add to the ever-changing environment we face in graphic design.

  • Art Institute
    Dallas

  • Intermediate Layout
  • Intermediate Web
  • Fundamentals of Web
  • User Research
  • Interface Design
  • Information Arch.
  • Type Hierarchy
  • Type Expressive
  • Art Direction
  • Corporate Identity
  • Design Team
  • Advanced Layout
  • Design Capstone
  • UNT

  • Design Principles
  • Design Thinking
  • Team Creativity
  • Project Mgmt Lab
  • SMU

  • Spacee - Sp2022
  • Cariloop - Fa2021
  • Garland PD - Su2021
  • Spacee - Sp2021
  • SmoothApps - Wi2020
  • SMU UX Portfolio
  • Art Institute
    Houston-North
    & TCU

  • Type III
  • Packaging
  • Art Direction
  • Environmental Design
  • Digital Grids
  • Design Capstone
  • Design Thinking - SPDA3300

    Fall 2021

    This highly interactive class introduces the Design Thinking framework to multi-disciplinary students such as PDA, APDA and the BAAS programs. A single business problem is explored through the semester for a deep dive into the people, the business strategy and the ability to problem solve throughout many exercises that explore Empathy for the User.

    Teamwork is emphasized through group projects with individual reviews by teammates and instructor. Both online and in-person activities are incorporated to demonstrate that team inteaction can work well in both environments. Stakeholders are researched and explored, Empathy and Journey Maps facilitated, Personas and Storyboards are created culminating in a final presentation to faculty.

    Activities that support the main partner project are reviewed in class to help as students assemble their final portfolio project and presentation for review with the head of the UNT Marketing group, Vincent Fisher.



    Final Presentations

    PDA - Cohort 3

    PDA - Cohort 3

    PDA/BAAS group

    APDA/BAAS group

    Class Activities

    Wk2: Hopes and Fears

    Wk1: Hopes and Fears photos

    This is a warm-up activity for people who are new to the team or project. And helps to set expectations, uncover issues right away.

    Wk3: 2-Minute Readout photos

    Wk3: 2-Minute Readout photos

    This is the starting point for all future discussions on the project, each student participated.

    Process  /   Student Work
    Wk4: Stakeholder Maps

    Wk4: Stakeholder Maps

    Both groups explored the influencers of the primary users, first time college students and those who come back for their degree.

    Wk5: Research

    Wk5: Research

    Understanding our competitor schools and the best ideas that could influence our new website.

    Wk6: Journey Map

    Wk6: Journey Map

    We begin with the activities that you turned for your group work. These exercises will last over several classes as we drill down to discover the challenges of our users and their needs.

    Wk7: Pain Points

    Wk7: Pain Points

    The Journey Map also helps us understand the challenges that our stakeholders face when trying to use our product or service. Solving for this is our starting point for innovation!

    Wk8: Big Ideas

    Wk8: Big Ideas

    The ideas should ALWAYS come from Pain Points as that it what you are trying to solve for.

    Wk11: Personas

    Wk11: Personas

    Personas allow us to get a deeper understanding of the design drivers we might use to help use to create experiences for our Users.