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  • Art Institute
    Dallas

  • Intermediate Layout
  • Intermediate Web
  • Fundamentals of Web
  • User Research
  • Interface Design
  • Information Arch.
  • Type Hierarchy
  • Type Expressive
  • Art Direction
  • Corporate Identity
  • Design Team
  • Advanced Layout
  • Design Capstone
  • SMU

  • Su2021 Garland PD
  • Sp2021 Spacee
  • Wi2020 SmoothApps
  • SMU UX Portfolio
  • Art Institute
    Houston-North
    & Other Schools

  • Type III
  • Packaging
  • Art Direction
  • Environmental Design
  • Digital Grids
  • Design Capstone
  • CORPORATE IDENTITY

    This class project is to take an existing brand and re-fresh it for a newer audience. The 11 weeks starts by deconstructing the brand's background and advances to extensive logo exploration before finishing with a completed brand book. Emphasis on demonstrating logo usage as well as applications on appropriate elements and spaces for brand usage.


    Sanchez: AutoNation

    Edward Sanchez: AutoNation

    Ogletree: Ulta

    Brittany Ogletree: Ulta

    Nerio: HEB

    Linda Nerio: HEB

    Penrod: CarMax

    Aislyn Penrod: CarMax

    Santiago: Sams Club

    Esdras Santiago: Sams Club

    Silat: Ulta

    Eisha Silat: Ulta

    Pastrana: HEB

    Nayib Pastrana: HEB

    Alvarado: RTG

    Christina Alvarado: Rooms To Go

    Smith: HPB

    Adrienne Smith: Half-Price Books

    Diaz: Lego

    Daniela Desire Diaz: Lego

    Cruz: West Elm

    Rosa Cruz: West Elm

    Woods: Sleep Experts

    Bryan Woods: Sleep Experts

    Robreno: Sephora

    Gabriel Robreno: Sephora

    Wheelis: Bass Pro

    Elizabeth Wheelis: Bass Pro

    Rodriguez: AlphaGraphics

    Alan Rodriguez: AlphaGraphics

    Gallardo: Sleep Experts

    Erica Guevara:: Midas

    Francis: JoAnn

    Devon Francis: JoAnn

    Gallardo: Sleep Experts

    Evelyn Gallardo: Sleep Experts