Art Institute
Dallas

Intermediate Layout

Intermediate Web

Fundamentals of Web

User Research

Interface Design

Information Arch.

Type Hierarchy

Type Expressive

Art Direction

Corporate Identity

Design Team

Advanced Layout

Design Capstone

UNT

Applied Design

Cultural Workshop V

Team Creativity

Design Principles

Design Thinking

Project Mgmt Lab

SMU

Su2023 Patriots

Wi2022 Spacee

Sp2022 Spacee

Fa2021 Cariloop

Su2021 Garland PD

Sp2021 Spacee

Wi2020 SmoothApps

SMU UX Portfolio

Art Institute
Houston-North
& TCU

Type III

Packaging

Art Direction

Environmental Design

Digital Grids

Design Capstone

CORPORATE IDENTITY

This class project is to take an existing brand and re-fresh it for a newer audience. The 11 weeks starts by deconstructing the brand's background and advances to extensive logo exploration before finishing with a completed brand book. Emphasis on demonstrating logo usage as well as applications on appropriate elements and spaces for brand usage.

---