& Other Schools
This project was based on creating a new brand within a store and to have students work together in groups of three like they might in an agency. The idea is that they 'pitch' their individual ideas as a group in the final class and are reviewed by their fellow students (outside of their group) on presentation as well as design. After reading an article in the paper about this very same project for Whole Foods, I decided that would be the client for all teams.
Upon subsequent classes students were grouped together for the inital research but broke off into individual projects.